Ever notice how some press releases just drone on and on with phrases like “industry leading”? David Meerman Scott, author of The New Rules of Marketing and PR, calls these gobbledygook phrases:

“not another flexible, scalable, groundbreaking, industry-standard, cutting-edge product from a market-leading, well positioned company!”

In the spirit of distilling press releases down to their absolute essence, here’s Edvisors’ three most recent press releases, confined to sticky notes.

If that’s hard to read, they read:

$10,000 scholarship. Deadline July 31, 2009. www.ScholarshipPoints.com
We’ve relaunched www.Edvisors.com. Please go look. kthxby
Get your student loans now for the fall. www.StaffordLoan.com

We hope these press releases get you to the point as fast as possible.

5 most recent Financial Aid News articles:

Subscribe to RSS headline updates from:
Powered by FeedBurner