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If You Build It, Will They Come? The Benefits of Using Social Media in the Financial Aid Office

10 December 2012 6 views No Comment

“Concerns about office resources and how and when to post content are the most common reasons offered by aid leaders when asked about their lack of a social media presence,” Linda Peckham, senior training strategist at Great Lakes Higher Education Corporation and Affiliates, writes in a blog post for the Kansas Association of Student Financial Aid Administrators (KASFAA).

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