SAMMY 2011 Program
America’s Milk Processors (the folks who bring you the “got milk®” and Milk Mustache ads) and USA TODAY are pleased to bring you the 14th annual Scholar Athlete Milk Mustache of the Year (SAMMY) 2011 Award Program.
Again this year, the program has been joined by four education partners: the American Association of School Administrators, the National Association for Sport and Physical Education, the American School Counselor Association and the National School Public Relations Association.
The SAMMY 2011 Award Program recognizes outstanding scholar athletes in grade 12 from high schools throughout the contiguous United States. An athlete from your high school could be one of the 25 winners who will each receive the following:
A $7,500 college scholarship from the Milk Processor Education Program
An invitation for winners, parents and/or guardians to attend a SAMMY 2011 awards weekend scheduled for June 2011
An opportunity to be pictured in a special congratulatory Milk Mustache ad in a June 2011 edition of USA TODAY and other national publications
From now until 11:59:59 PM (EST) on March 4, 2011, teachers, coaches, principals, guidance counselors, athletic directors, parents and relatives are encouraged to nominate a student athlete for the SAMMY 2011 Award. Additionally, all high school seniors are allowed and encouraged to nominate themselves for the SAMMY 2011 Award.
Judging of the nominees will be based on five criteria: academic performance (35%), athletic excellence (35%), leadership (15%), community service (10%) and milk experience essay (5%). Preliminary judging will be conducted by a qualified group of educators and coaches who will select 75 finalists. A panel of celebrity athletes from the Milk Mustache campaign will then choose the 25 winners.