What catches my eye with corporate brands and logos? I really like logos that will fit inside a square. I like logos that are evocative, emotional, clean, smooth, geometric, and don’t need text in order to convey at least some meaning. I also firmly believe that a logo needs to work in black and white, so color should augment the logo’s meaning, but not be a defining part of it.

ASA has a nice logo with the ascending theme.

FirstSource has the ascending and light, too.

Strada’s logo is ascending with a path.

The blue globe for Deskom is very nice. I’ll bet that if they ever hit it big, that globe will be able to stand alone.

Carador’s logo next to its name is neat.

The star on Bluestar is nice. The font is hideous, though.

One of the few text-based logos I really like. I love what they did with the O.

The burning i on Verbial caught my eye.

I love Feedburner’s logo. Simple, but powerful.

PodCamp’s orange fireball is instantly recognizable in new media.

MySpace’s three people logo is recognizable.

Here’s a good measure of a logo – will it fit on a button or badge? Look at all the logos on the sidebar of my blog. iTunes. RSS. MySpace. WinAmp. Morpheus. They all work, in my opinion, very well as just iconic images. The reason I don’t like text-based logos is that they translate very poorly into badges and in smaller formats.

What logos do you like? Post your finds in the comments!